Our Team



Founder and Director

Profoundly impacted by her participation in the Brandeis Collegiate Institute in 1995, Laurie set out on a path to intentionally cultivate her own spiritual journey. Becoming a rabbi was an ideal way to merge her passion for Judaism and education after earning a BA in education and special education, as well as an MA in Leadership in Teaching, Curriculum and Supervision. During her time in rabbinical school, she participated in the Mandel Senior Educator program. Laurie was ordained by HUC, Los Angeles in 2003, and last year she completed the 3 year Rabbinic Leadership training provided by the Shalom Hartman Institute. 

Laurie has worked for JCC Association as the Associate Director for the Mandel Center for Jewish Education, co-creating "Lechu Lachem,” designed to immerse camp directors in a personal exploration of their relationship with Judaism. She served as the Director of Education for Wilshire Boulevard Temple and Congregation Habonim, transforming both into an energized, vibrant place for learning and growth. In collaboration with the Manhattan JCC and three other Manhattan synagogues, Laurie helped create and implement the Jewish Journey Project, a choice-based supplemental Jewish educational program for kids through middle school. 

Laurie is active in Kids4Peace, Vice President of MATAN, UPROOTED board member, and a trained birth doula. She is deeply committed to empowering women to reclaim mikveh through education and crafting individual experiences. Laurie is also a teacher of mindfulness and believes strongly that a regular practice involving silence and chanting can transform, nourish and heal.

Laurie lives in Harlem with her husband Howard, step-son Adam, and their dog Daisy.


Music Director and Co-Spiritual Leader

Originally from Israel, Daphna Mor is an internationally renowned musician, hailed by the New York Times and the Chicago Tribune for her virtuosity, as well as a passionate educator. 

Daphna has performed on such prestigious stages as Summer Stage, NY, with the New York Philharmonic at Lincoln Center, and as a soloist at Carnegie Hall. She also performed in festivals and concerts in the United States, Canada, Poland, Italy, Spain, Germany, Slovenia, Croatia,  Austria, Greece, and Israel. Among her many recordings, Daphna appears on Sting’s CD "If On a Winter’s Night." Christopher Hunt of MSN writes: "Ms. Mor leaves all who witness her playing with a smiling jaw-dropped expression.”

Since moving to Brooklyn in 2000, she has established herself as a leading musician and educator/prayer leader in the Jewish world, serving as a Musician in Residence at B'nai Jeshurun Synagogue, and leading the Early Childhood program and services at Brotherhood Synagogue in Gramercy Park. In other educational initiatives, Daphna acts as the Musician to the Education Department of the Metropolitan Museum of Art connecting Art and Music Education. 

Daphna lives in Williamsburg, Brooklyn, with her husband Daniel and their two daughters Alona and Aya.


Online Communications Director

Erica currently works as both Beineinu's Online Communications Director and SwitchUp's Client Services and Communications Specialist. Focused on content and media, she strives to connect people online, creating tight-knit communities across a breadth of platforms. Prior to joining Beineinu, she worked as a Communications Director for LitLifePD, an education consulting firm in Brooklyn, New York. Erica believes in the power of media as the gateway to a truly equitable and conscious future. When she is not striving for social reform, she is usually devouring a novel or experimenting in the kitchen.She currently resides in New Orleans, LA.